WHO Nutrient Profile Model for the Western Pacific Region

The World Health Organization Western Pacific Regional Office (WHO-WPRO) recently published a tool to protect children from marketing of unhealthy foods and non-alcoholic beverages.

The Regional Nutrient Profile Model aims to aid countries in identifying foods that are commonly marketed to children–through media including television, radio, newspapers, billboards and banners–that should be prohibited.

The model includes nutrient thresholds for total fat, total sugar, added sugar, non-sugar sweetener, energy, saturated fat and sodium for 18 food categories.

The model also identifies three food categories for which marketing should be restricted to children.

For more information, please click here.