Unpack the Salt – Victorian Salt Reduction Partnership

The Victorian Salt Reduction Partnership has shared findings of the consumer awareness campaign, ‘Unpack the Salt’, which ran from 2017-2019. Following the campaign, around 80% of the target audience were able to correctly recall at least one key message unprompted, such as where hidden salt is found in foods. Over the course of the campaign there have been seven food category reports, 1547 earnt media items, and 19 collaborations with major food manufacturing companies in Australia. A range of resources have also been developed to support the food industry to reformulate foods, including a reformulation guide and webinar, and case studies. You can access these and more here.