Kraft Heinz on Reducing Salt in their Processed Food Products

Kraft Heinz has been incrementally reducing salt and sugar in their processed food products, to minimise the taste difference perceived by consumers in lower salt/sugar products, but the company faces pressure from nutritionists to move more quickly. In a recent report, the company promised to achieve 85% compliance with Kraft Heinz Global Nutrition Targets by 2025. “We don’t want to replace one salty tasting product with necessarily the same level or perception of salt. We want to bring the consumer down in their liking of salt,” said Kathy La Macchia, Head of Nutrition, Consumer Science and Culinary at Kraft Heinz EMEA during a webinar.

To read the news article by Food Navigator, click here.

To watch the webinar, click here.